about joywhelm

Black owned. Woman owned. Mom owned.

joywhelm is a baby book and event subscription service that celebrates authors of color. It was started by a mom who enjoyed story time at the local library but felt that a sense of culture and community was missing.

Our hyperlocal approach allows babies and caregivers to experience the fascinating world around them—one book or event at a time. We hope you join us in doing the things we love most with our baby: discovering new books and exploring all the wonderful, diverse places in the DMV.


the meaning of joywhelm

Parenthood: a journey filled with so many emotions, and for us, two words truly captured the experience—joy and overwhelm. We felt that by bringing those two feelings together, we could perfectly describe the beautiful, complex, and often unpredictable adventure of raising a little one today.